Parfums M. Micallef is a French luxury fragrance house known for its artisanal craftsmanship and dedication to timeless elegance. Founded in Grasse—the heart of perfumery—the brand combines traditional techniques with artistic expression to create unique, emotionally resonant scents celebrated around the world.
industry
Luxury Consumer Goods
website
parfumsmicallef.com
international fragrance awards
25+
years active
1997
countries
75
Fragrances Created
180+
Stores Worldwide
900+
Our Contribution to M. Micallef
Parfums M. Micallef approached us with a clear mission: to rethink their digital presence and find a bold, innovative way to elevate their position in the online luxury fragrance market. We began with in-depth strategic research and consulting, analyzing industry trends, customer behavior, and the evolving expectations of high-end consumers. From there, we translated insights into action—delivering a refined UX/UI design approach and crafting a visionary interactive e-commerce concept centered around immersive video storytelling. Every step was guided by a singular goal: to modernize the Micallef experience without compromising its heritage of artistry and elegance.
isee community
The Isee Community was envisioned as a space where perfume and art lovers could connect, share experiences, and stay inspired through meaningful content and conversation. More than a social hub, it served as a strategic extension of the Micallef brand—designed to introduce fragrance enthusiasts to immersive storytelling through an interactive video shopping experience.
By blending community engagement with emotionally rich, cinematic videos, the Isee platform redefined how luxury fragrance is discovered and experienced online—turning each product journey into a moment of connection and artistry.
By blending community engagement with emotionally rich, cinematic videos, the Isee platform redefined how luxury fragrance is discovered and experienced online—turning each product journey into a moment of connection and artistry.
A Visual Language of Elegance
For the Secrets of Love collection, we redefined how fragrance stories are told visually. Our approach focused on understandable elegance—designing each visual to make the essence of the perfume instantly clear.
Instead of relying on abstract symbolism, we created direct emotional cues that allowed each perfume’s name and spirit to be recognized at a glance. Every image became a doorway into the fragrance’s world—simple, powerful, and deeply connected to the collection’s narrative.
Instead of relying on abstract symbolism, we created direct emotional cues that allowed each perfume’s name and spirit to be recognized at a glance. Every image became a doorway into the fragrance’s world—simple, powerful, and deeply connected to the collection’s narrative.
Behind the Partnership
"Berrario brought a level of strategic insight that has profoundly shaped our approach to e-commerce. Their innovative integration of interactive video storytelling, combined with a meticulously crafted multi-year strategy, demonstrated a deep understanding of our online sales channels and a visionary approach to their potential."
Geoffrey Nejman
Parfums M. Micallef, CEO
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