industry
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our services for Lani Hawaii Spa
building organic growth from the ground up
Understanding the Challenge
The mission was clear: create a digital presence that resonated deeply, fostered trust, and ultimately drove meaningful action—all without paid ads.
behind Lani Hawaii's successful growth
We started with the website. It wasn’t just about making it visually appealing—it was about crafting an experience that reflected the spa’s unique value. The goal was to differentiate Lani Hawaii from competitors by emphasizing authenticity, serenity, and the personalized care it offered.
With a month’s worth of carefully crafted social media content, we began building an authentic online presence. The posts told the spa’s story, highlighted its unique offerings, and showcased the tranquil experience it provided—all aimed at connecting emotionally with potential clients.
Following the initial success, we doubled down, creating another month of engaging social content. This consistency wasn’t just about maintaining visibility; it was about setting the stage for the next phase—a traffic-driving campaign designed to connect directly with tourists.
The heart of the strategy lay in connecting directly with potential customers. Using a list of 400 custom-crafted, non-promotional Instagram comments, we sparked curiosity. These comments, left on posts from specifically targeted tourists visiting Hawaii, drove traffic back to the spa’s Instagram page.
To build trust and credibility, we encouraged the owner to add a thoughtful personal touch—a complimentary treat for every client post-treatment. This meaningful gesture not only delighted customers but also inspired heartfelt reviews, further amplifying the spa’s reputation and fostering trust among future visitors.
Search Ranking
Achieved a significant improvement in search rankings, moving from low visibility to a top position within 3 months.
Instagram growth
Followers increased from 178 to 755, with over 4,000 page visits monthly after just one month.
Google my business and Maps Visibility
Viewers skyrocketed from 7,000 to 42,000 per month over three months, marking a 500% increase.
Customer Reviews
Google reviews increased fourfold in just one month, with over 50% of customers leaving a review each month.
Engagement Rates
Approximately 40% of the targeted individuals responded to our Instagram comments on a monthly basis.
Revenue increased by 57% in three months—entirely through organic growth
The Power of Organic Growth
For Lani Hawaii, the absence of an advertising budget wasn’t a limitation; it was an opportunity to innovate and connect on a deeper level. By prioritizing authenticity, consistency, and memorable experiences, we elevated their digital presence to attract tourists while leaving a lasting impression that resonates long after their visit.
Organic growth is about more than numbers. It’s about aligning with your purpose, fostering trust, and building a brand that resonates deeply with the people it serves. When done right, it’s not just a path to success—it’s the foundation for enduring impact and growth.
"Working with Berrario feels like partnering with a team that truly understands our vision. Their passion, creativity, and dedication to meaningful connections inspire confidence at every step. They didn't just help us grow Lani Hawaii Massage & Spa—they helped us uncover its true potential."
