Founded in 2016, IMP Scholarships was built to connect student-athletes with scholarship opportunities that support both their athletic and academic goals.
industry
Athletics & Sports Management
milestone
After a successful first year, IMP Scholarships was acquired by DME Academy and rebranded as Athlete+.
website
athleteplus.org
our contribution
to IMP Scholarships
Strategic Leadership, Digital & Brand Development, Network Expansion
We supported their mission by overseeing operations, refining strategy, and leading marketing efforts. We also guided website updates and shaped their sports magazine to deliver value to athletes, scouts, and coaches.
Additionally, we designed an affiliate strategy that not only grew their network of scouts and recruiters but also helped build a stronger, more connected client base.
Additionally, we designed an affiliate strategy that not only grew their network of scouts and recruiters but also helped build a stronger, more connected client base.
Building the Foundation
We implemented essential processes, operational strategies, and structural systems to ensure smooth daily operations and effective company performance. Every aspect was designed to support efficiency, clear workflows, and strong organizational foundations—enabling rapid success within the first year.
magazine management
We oversaw the full management of IMP Scholarships' magazine, creating a resource tailored to student-athletes, coaches, and recruiters. From editorial planning to final publishing, we ensured that every issue delivered relevant insights, success stories, and valuable guidance. The magazine served as a vital connection point—strengthening community engagement and supporting the organization's mission to empower athletic and academic journeys.
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Affiliate Network Development
We built a network of affiliate websites designed to streamline partnerships with international coaches and scouts. This strategic approach allowed us to quickly expand our reach, foster trust, and establish a record number of partnerships in a short period—creating a scalable foundation for growth and recruitment success.
Behind the Partnership
Our work with IMP Scholarships was built on a shared drive to create real impact for student-athletes. Through close collaboration, we helped turn an ambitious vision into a fully functioning organization—strategically shaping operations, marketing, design, and community engagement. The trust placed in us allowed for a dynamic, results-driven partnership that led to rapid growth, a strong market presence, and ultimately, a successful acquisition within the first year.
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